A trusted seal of approval
The judging process is extremely stringent
The expertise of the Concours Mondial de Bruxelles
The competition is managed by communications agency Vinopres with 20 years’ expertise in wine, spirits and beer competitions (Spirits Selection, Concours Mondial de Bruxelles, Brussels Beer Challenge)
A team of specialists
checks arrivals of spirits entries and the official accompanying documents, corrects any possible errors and turns down samples that do not comply with the rules.
Optimal tasting conditions
The organizers guarantee optimal tasting conditions for the judges. The judging panels are seated in a properly aired, well-lit and quiet hall where entry is prohibited to anybody not directly involved in the tasting sessions.
Diversity of the judges
The organizers are mindful to ensure there are judges of different geographical backgrounds in each panel.
Samples are stored in the preparation hall out of the judges’ sight. Judges never see the bottles. Anonymity is a fundamental principle of the competition
50 samples per day
Each panel is given a list of 4 to 6 flights which will be tasted
in the order set out by the organisers, with a maximum of 50 samples per morning.
The organizers can conduct subsequent checks on award-winning entries after the competition, by comparing a selection of those products with an anonymously-bought sample from the same batch. A certified laboratory (‘COFRAC’ French standards) is in charge of the comparative analysis.
Competing products are tasted and marked using the tasting
sheet developed by CMB’s technical management based on the model designed by OIV and the International Oenologists’s Union.
An international promotional tool
We support winners all year round to effectively promote their results internationally
By touring to a different country every year, visibility is enhanced both for the competition and medal-winning wines. The choice of host country does not occur on a random basis: the organizers target growth markets, both for production and consumption of wine.
A trained public relations and press team promotes the competition and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on award-winningwines.
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A sales tool
Success in the CMS can increase sales and open up new export opportunities
Reliable buying cue
A CMB medal provides exposure for the producer and a reliable buying cue for the consumer. The results are published on our website and promoted via social media.
Medals have an impact on sales: store catalogues(+20% in sales according to retailers)
Thanks to the development of the World Contest in China and Japan, our medals are paving the way for new international markets, particularly in Asia.
The winners receive a free marketing tool to promote their awards.